Submitted by: Scott Lindsay

There is a political strategy that has been used successfully for several years now. The idea is to support and push for candidates with low negatives.

This philosophy tends to suggest that a winning candidate may not have the overall highest degree of positives, but they absolutely must have low negatives.

If a skeleton is found in the closet by the news media this is a negative and will be heavily reported on in most cases. Since it is normal for the media to fixate on bad or negative news it stands to reason that negative press will gain the most coverage and result in a fluctuating opinion of the candidate.

While everyone was pushing for a very positive candidate at one time the new trend is to get behind someone who has a background with few potential negative reports.

The same is true with your Internet business and subsequent marketing. You want to make sure that above all else there are very few downsides to the product or service you are marketing.

By all means accentuate the positive. After all it is your website so hit the high points at will. Just make sure that you back products you truly believe have low negatives or have been adequately proven to have very little downside.

If you have a customer who discovers a flaw in your product and you don t want to address the issue that individual can spread word quickly via the web and through consumer oriented feedback sites.

Let me be clear, your product doesn t have to be the absolute best product ever produced, but it does need to do what you say it will do. Negative press can adversely affect your business.

If you can present your business with the aim of satisfying 80% of your consumers while not leaving a bad taste in the proverbial mouths of the other 20% then you can likely experience continued growth and customer support. Once negatives get beyond 20% they start causing your business problems.

For instance if you have a product that you feel could benefit from marketing the link between the product and a reduction in carbon output then you would likely benefit from this marketing strategy. If, however, you have a sense that this may be viewed as controversial then you can decrease potential negatives by not making this issue a cornerstone of your marketing plan.

We ve all encountered products that are pushed heavily. The product seems to be flying off the shelf, but the business is abandoned in a short period of time. The reason is often due to known deficits in the product and the business owner just wanted to dump and run – get rid of the product before the consumer figures out it wasn t worth it.

If you want to be in business online for the long-term you may want to consider choosing products with low negatives. The idea is to find and sell products that people have a heard time saying anything bad about.

When you devise a marketing plan based around controversy you intentionally polarize your client base and force yourself into a niche market. That market could be lucrative, but it could also be a frustrating disappointment if you should alienate otherwise willing buyers.

About the Author:

Make A Website

in minutes with the

Website Builder

at HighPowerSites.com. Start a HOME BUSINESS and

Sell Ebooks

at BooksWealth.com.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=324165&ca=Business

Be prepared for the worse this Christmas Party season

by

Ian Pullen

The Christmas period is here and with it comes the party season; people celebrating the festivities. For caters and event s organisers it is a busy time, maybe even the busiest, therefore, it is essential that you are prepared for if the worst was to happen. In this article, we look at how getting a transport refrigeration repairs company on standby can save your business profits during this hectic season.

It is vital that whatever your industry you don t let your customers down due to a traffic refrigeration breakdown. For instance, it might just seem like a job for you but if it is a customer s special occasion such as a wedding, or a charity event depending on the food to raise money, your lack of preparation could ruin someone s special day or alter the success of an event. Having a backup plan provides a better customer experience which is more and more important in business.

As a cater you will be booked up with a variety of different parties; work parties, social gatherings and even business events. December is the month where we all find an excuse to have a party. The food often is a central player in the party, whether it is a dinner party or canap s and buffets, people aim for the food. If your transport refrigeration van breaks down when you are traveling to an event, your customer will not look favourably to your business and repeat business or recommendations are lost. We recommend finding a company that offers 24/7, 365 days a year transport refrigeration repairs, as you cannot predict when your transport refrigeration van will break down. If you, like most caters don t work the typical 9 to 5 working day then you need a transport refrigeration company to provide cover whilst you are using your van.

Preparation for transport refrigeration repairs is not solely for caterers, restaurants and supermarkets need to make suitable arrangements to ensure that their transport refrigeration vans are covers by a specialist company. Restaurants, like caterers get busier around the party season therefore if your ingredients are undelivered or not at the required standard by food authorities to serve to your customers your profits and reputation plummet. With a transport refrigeration repairs company on hand they can reach your van and repair on site as much as possible.

Supermarkets regularly have large volumes of customers stocking up for Christmas, whether they are having a party or a intimate family Christmas the amount of food bought requires more deliveries and a higher risk of

transport refrigeration

breakdowns. Don t let your customers down by not having the staple piece of a Christmas dinner; the turkey, in stock.

Try choosing a local transport refrigeration company to ensure fast response to your breakdown calls. For instance if you re base in Hampshire you need

transport refrigeration Hampshire

, instead of a company based in the North. Your transport refrigeration Hampshire company will be cheaper as they don t need to incorporate costly travel expenses to get to your business.

RS Refrigeration is a transport refrigeration Hampshire based company, who specialise in transport refrigeration repairs, maintenance and installation. As part of their emergence repairs service, they are able to provide round the clock call outs 365 days a year, so you are never caught out with transport refrigeration. For more details and to see what RS Refrigeration can do for your transport refrigeration needs, please visit http://www.rs-refrigeration.co.uk/.

RS RefrigerationUnit 5, Murrell Green Business ParkLondon RoadHookHampshireRG27 9GRWeb: http://www.rs-refrigeration.co.uk/

transport refrigeration repairs

Article Source:

ArticleRich.com

byAlma Abell

Many businesses in the hospitality industry rely on ice machines, and they cannot afford breakdowns. That is why the majority of successful clients use HVAC professionals, such as TCM, when they need quick repairs for a Commercial ice machine in Minneapolis, MN. They know that these specialists offer advantages that include:

1. 24/7 SERVICE: HVAC professionals, such as TCM, provide a variety of services to business, so they are trained to help reduce commercial downtime and inconvenience. Technicians will respond quickly, at any hour, to solve problems ranging from a broken furnace to a malfunctioning Commercial ice machine in a Minneapolis, MN hotel.

2. REFRIGERATION EXPERTS: Full-service experts can diagnose and repair virtually any refrigeration problem for cold storage facilities, grocery stores, liquor stores, restaurants, refrigerated trucks, and more. They provide service for rack and one-on-one systems, ice makers, and chillers, as well as self-contained and custom systems. TCM also sells new and used equipment, including low-temp freezer cases, walk-in freezers, and meat and dairy cases.

3. HEATING AND A/C: HVAC professionals specialize in working with many types of air conditioning and heating systems. They can design and install ductless split systems, rooftop units, computer-room cooling systems, and more. Specialists help clients design HVAC systems that keep high-traffic commercial areas comfortable. In addition, they service, sell, and install heating systems that include radiant heaters, forced air furnaces, boilers, and unit heaters. Technicians also provide service contracts that ensure systems stay in good working order, and offer customers peace of mind.

4. PLUMBING: A complete service company is also able to meet a range of plumbing needs that include design and installation services during new construction and remodeling. They can install medical gas and vacuum systems. Specialists will help clients with tenant build-outs, and can replace water heaters.

5. PIPING: HVAC experts are able to design and install piping for client plumbing. Their services include piping for hot water, gas, refrigeration, and chilled water.

Businesses that need reliable ice machines often rely on HVAC professionals to install, maintain, and repair their equipment. They also depend on these specialists because they provide a full range of heating and cooling, refrigeration, and plumbing services. Visit Website.

Tasty Summer Sausages: What Are They Made of

by

alexstaff41@gmail.com

While they can be made in the summer, summer sausages aren\’t necessarily produced within this season. Rather, these are a type of seasoned sausage which are totally cured and don\’t have to be chilled. These are made with meat scraps-just like all sausages-and can be made from the mixture of meats to get flavor variety.

There are many types of

Summer sausages

. Cervelat-style sausages like blockwurst, mortadella, and thuringer are good examples. Those living in Eastern Europe even have their own kinds of summer sausages that go back to periods when meat should be well-preserved since refrigeration was not yet possible. Summer sausages could be bought at grocer shops that sell special regional food items.

Ingredients. Beef and pork are a common combination in summer sausages, even though venison and various game meat can be used as well. Summer sausages could also consist of organ meat, even though this once standard culinary practice has greatly waned in popularity throughout the years. Salt is always included in preparing summer sausages, but mustard seeds, sugar, and pepper may be used too. People from different areas on the planet have their own summer sausage seasoning customs, producing a great deal of variants for this diverse family of cured meats.

Curing. Once the ingredients are thoroughly blended and forced into sausage casings, summer sausages need to be cured. Again, curing strategies differ considerably according to geographic locations and traditions, but summer sausages will eventually be either smoked or dried. Smoking is carried out slowly and gradually at a really low temperature to create an even cure. Drying is carried out in the open on big racks that make use of the sun and seasonal winds.

As soon as curing is completed, summer sausages can be consumed as is. They can also be sliced up into thin portions, and rolled, and can likewise heated, cooked, and incorporated as an ingredient for some other meals. Several modern summer sausages may be less-cured, needing refrigeration and cooking before they could be enjoyed. Normally, less-cured summer sausages like what you find in

meat and cheese gift baskets

have milder taste compared with most summer sausages.

Nutritional Values. Summer sausages are largely composed of approximately 75% fat and 25% protein. Consuming 2 ounces will give you around 650 milligrams of sodium, 10 grams of protein, 18 grams of fat, and 170 total calories, with 135 of that number received from fat. Having said that, there is absolutely no way that a summer sausage is a health food. However, there s no doubt that it tastes delicious. Eating it in moderation is vital to enjoy its abundant flavors.

Summer sausages are showcased prominently in lots of grocer shops\’

cheese and sausage gift baskets

. See even more summer sausage facts and quality recipes online.

If you have questions, please visit us at www.DeliDirect.com for complete details and answers.

Article Source:

ArticleRich.com

byAlma Abell

In Floor Heating, also known as underfloor heating, is a heating system that combines conduction, convection and radiation to enhance and control indoor thermal comfort. Apart from the general heating aspect of In Floor Heating, the system offers other important benefits to its users. Here are five key benefits of In Floor Heating in Cincinnati area.

1. Comfort – Floor-based heating systems offer greater comfort levels than other types of heating because of the way they deliver their heat. Unlike forced air heating systems, floor based heating gently warms the surfaces of everything and everyone in the room. These systems also tend to be less drying than air heating systems, which adds to their derived comfort levels.

2. Undetectable – The fact that floor-heating systems are completely undetectable to the naked eye is a huge benefit to its users. Typical units that emit heat are usually not aesthetically appealing and often limit furniture arrangement options. Eliminate aesthetic issues completely by installing the heating element under any type of flooring.

3. Quiet – Typical heating systems, such as those that use forced air, tend to be extremely noisy during operation. Floor heating systems are exceptionally quiet and are often even completely silent during operation, depending on its design. In homes or other spaces where maintaining a quiet space is important, this type of heating system proves invaluable.

4. Durable – Heating systems combined with concrete slab flooring are some of the most durable surfaces imaginable. Along with providing consistent and comfortable heat, this type of flooring easily withstands every day wear and tear in busy and high traffic work areas. This type of heating system is ideal for spaces such as garages, recreation rooms, basements and industrial buildings.

5. Clean – An important benefit of floor-based heating systems is how clean they remain during operation. Heating systems that depend on airflow tend to deliver and circulate dust, germs and odors during operation. Underfloor heating eliminates this issue, which helps to keep your space clean and free of harmful allergens.

These are five of the major benefits of utilizing In Floor Heating Cincinnati. Along with providing a more natural feeling heat, underfloor heating systems also reduce energy costs because it is easier to maintain room comfort at a lower temperature. When you are ready to enjoy the many benefits of in floor heating, employ highly qualified specialists who offer guaranteed satisfaction with your heating system for years to come.